You're the expert. Let's make it obvious.
You've spent years becoming exceptional at what you do. Building the brand, website, and marketing to communicate that expertise takes a different set of skills.
That's where I come in. I partner with founders and experts to clarify what makes them worth choosing—and bring it to life through positioning, compelling copy, distinctive websites, and marketing that supports sales.
Your digital presence should do justice to the business you've built.
I'm a change agent and a builder.
My whole career has moved back and forth between two things: seeing what needs to change, and making that change real.
I started at McKinsey & Company, earned my MBA at Harvard Business School, then joined Price Waterhouse's Strategic Consulting Group. But I didn't stay in the advice business. C-suite roles in technology and financial services put me inside growth-stage companies rather than large corporations, close enough to the decisions to live with them.
I helped grow brands into businesses worth hundreds of millions. Then I stopped helping other people build and became the founder myself.
What accumulates over a career like that isn't a résumé. It's commercial judgment.
I founded DMOS Pro Shovel Tools with no background in the industry and no connections in it.
So I had to learn and own all of it — product, brand, customer, ecommerce, marketing, sales, operations, hiring, capital, manufacturing, growth. Seven patents and applications came out of it. We built a premium hard-goods brand trusted by professional athletes and elite military units. I ran it for nine years and sold it.
There is a difference between advising a founder and carrying the responsibility of being one. I know the difference because I've lived it.
16 years
Leading marketing for growth-stage companies.
10 years
Sales and business development leadership.
8 years
Strategy consulting at McKinsey and PwC, advising leadership teams on growth decisions.
Two #1 rankings
Two clients ranked first among 39 and 34 med spas in their respective markets.
Source: Brand Capsule assessments.
See the client work →I've spent my career moving between strategy and execution. AI changed the distance between the two.
Today I can move from strategy to positioning to customer journey to website to CRM to automation to analytics — and often build it directly in the tools myself. The old boundaries between strategist, creative, marketer, technologist and builder have largely collapsed.
For a founder-led business, that means far less translation loss. The thinking and the build are the same conversation.
The tools can make almost anyone faster. They can't tell you what matters.
That part comes from making decisions and living with the consequences — serving customers, launching products, hiring people, raising capital, working inside real constraints, building things that worked and things that didn't, and being the one responsible for the outcome.
That's what I'm actually bringing to your business. The technology is how fast it gets built.
I'm 60. I see that as an advantage.
AI hasn't made my experience obsolete. It's made decades of accumulated judgment dramatically more executable. Knowing what to build has always been the hard part. Now the distance between knowing and shipping is measured in days.
- McKinsey & Company — former consultant
- Harvard Business School — MBA
- C-suite — technology and financial services
- DMOS — founder, built + exited
- 7 patents & applications
- Featured in Forbes
Outside of work, I write Unsmallable and have a habit of choosing adventures that require maps, mountains or both.
More about Susan
Enough about me. Let's look at your business.
Every engagement starts the same way: a conversation about what you're building, what's on your plate, and what I'd build first.
Let’s talk